Our Approach to full service marketing:
ResearchOur approach starts with understanding your business objectives and overall vision. After our initial discovery meeting, we begin to assess and evaluate your company’s past marketing efforts to better understand your customer’s profile, buying behaviors and results of past campaigns. This assessment is an important step toward building a strategy that is effective, efficient and consistent with the values and goals of the company.
“I am impressed with inc MARKETING and Michelle Raines professionalism, warmth and creativity. Michelle made an amazing contribution to my business. She understand brand development, business strategy and our company’s objectives. I highly recommend inc Marketing for your business. - Mills Ryan, Austin, TXStrategy
The Inc MARKETING Assessment Program is based on our Integrated Marketing Approach. The process is a methodology system developed to achieve effective results. We evaluate each marketing channel from brand positioning and messaging, to online marketing and national campaigns to ensure consistency and sustainable success.
Once evaluation is complete, our Assessment Report provides a visual understanding of the key components inc MARKETING recommends improving for more effective results, which can affect both operational costs and revenue streams. The evaluation is essential and discovers opportunities for growth and provides recommended actions with innovative solutions to challenges. New opportunities through fresh perspectives are just a few of the many benefits of this evaluation. The benefits are vast, opening an opportunity to create new ways to innovate whether it’s leveraging technology or generating creative ideas for your marketing plan. By researching the geographic, demographics, and psychographics, we are able to determine consumer behaviors, attitudes, lifestyles and values, which will be critical in developing a sustainable brand.
Brand positioning is the perceived quality and value of your brand in consumer’s minds. We believe there are four key components to brand positioning: the targeted consumer, the brand essence/reputation, the brand promise and brand personality. Together, these components define the brand. They are codified in a simple format that provides direction for marketing communications, brand identity standards and systems and for all of the organization's activities. The key to a profitable marketing campaign is to demonstrate value and position your company as the one to watch. Your company will be recognized for building a premier brand known for integrity, innovation solutions with results.
Implementation of the innovative marketing plan determines the success of the project. Inc MARKETING creates consistent, powerful and persuasive strategies that integrate a synergy of research, marketing, advertising and public relations with action plans that deliver results. Our action plans guide your company through every aspect of brand management, campaign management and execution of internal and external communications while measuring and tracking the results.
"We take a fresh approach to qualitative research to discover who, what and why that generates remarkable results.”
"We increased occupancy from 92% to 98% while increasing rents 27%+ and still rising.” The Social Apartments, Austin, TXPerformance Management
Our projects are tracked and measured with various technology platforms depending on the objective to measure benchmarks and return on investment. A performance report will be given monthly and/or weekly based on the project and desired results.